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Fetch Rewards Raises $240 Million in a Round Led By Hamilton Lane To Continue Fueling Aggressive Growth

April 07, 2022

Madison, Wis. – Fetch Rewards, America’s No. 1 consumer-rewards app,* today announced that it has raised $240 million in equity and debt in its latest funding round at a valuation greater than $2.5 billion. The investment will fuel the company’s aggressive growth as it continues its trajectory to build a digital loyalty and marketing platform unrivaled in its ability to drive consumer behavior and definitively measure impact. 

The round was led by leading private markets investment management firm Hamilton Lane (NASDAQ: HLNE) on behalf of clients, with additional investment from Archer Venture Capital, NielsenIQ, TelevisaUnivision, a Yieldstreet fund, and others, along with continued investments from SoftBank Vision Fund 2, ICONIQ Growth, DST Global, Greycroft, Gaingels and Headline. This investment brings Fetch Rewards’ total funding to over $500 million. 

“Fetch has built an amazing, fun, world-class consumer application that is experiencing explosive growth. This capital will allow us to accelerate and scale, while also focusing on delivering best-in-class, real-time control and insights for brands,” said Wes Schroll, CEO and Founder, Fetch Rewards. 

With its current active user base of 13 million, Fetch captures more than $100 billion in gross merchandise value, making the platform equivalent to the nation’s seventh-largest and fastest-growing retailer. This flow of data provides the backbone for a new generation of advertising tools that drive real, measurable purchasing decisions. 

"We are thrilled to be leading this fundraising round. Fetch has transformed the consumer-rewards space and has emerged as a leader in the category, and we believe there's still a significant growth opportunity ahead," said Jeffrey Armbrister, Global Head of Direct Equity Investments at Hamilton Lane. " Fetch has mastered the landscape of consumer buying patterns and providing a direct, attributable ROI for brand partners." 

Fetch app users are highly engaged, and they’re incentivized to submit every receipt (both paper and digital), from every purchase – grocery, retail, restaurant, online. This ability to reward consumers while capturing real-time purchase data from every kind of transaction sets Fetch apart from its competitors. With the new funds, Fetch aims to double down on the value that it provides for its partners by accelerating growth and providing enhanced understanding of customer behavior to allow for improved consumer relationships and stronger brand loyalty. 

This funding round brings Fetch’s first major strategic partnerships forged with new investors, including TelevisaUnivision and Nielsen IQ. The partnership with TelevisaUnivision, the world’s leading Spanish-language content and media company, represents Fetch Rewards’ long-term commitment to serving its Spanish-speaking users and growing its presence within the Hispanic community. In partnership with TelevisaUnivision, Fetch will debut Fetch Español, a Spanish-language rewards app.

NielsenIQ, a globally recognized leader in data analytics and consumer insights, will collaborate with Fetch on new product capabilities and features for the benefit of retailers, brands and consumers. The relationship will allow both NielsenIQ and Fetch to better serve their shared global customers with more robust and actionable insights. 

“We are blown away by what Wes and the team have accomplished over the last year, and we’re even more excited about the future,” said Tom Cheung, Partner at SoftBank Investment Advisers. “We believe that Fetch delivers immense value back to consumers, which is even more important in this macro environment. We look forward to continuing to help them scale.”

*Based on App Annie growth and engagement metrics

About Fetch Rewards

Founded in Madison, Wis., Fetch Rewards is the fastest-growing consumer rewards app in the U.S. Since launching in 2017, the Fetch Rewards app has amassed more than 13 million active users who have submitted more than 2 billion receipts and earned more than $300 million in rewards points. A top-ranked app in the App Store and Google Play Store, Fetch Rewards has more than one million five-star reviews from happy shoppers. To learn more, download the free app and visit

About Hamilton Lane

Hamilton Lane (NASDAQ: HLNE) is a leading private markets investment management firm providing innovative solutions to sophisticated investors around the world. Dedicated exclusively to private markets investing for 30 years, the firm currently employs more than 520 professionals operating in offices throughout North America, Europe, Asia Pacific and the Middle East. Hamilton Lane has $851 billion in assets under management and supervision, composed of over $98 billion in discretionary assets and nearly $753 billion in advisory assets, as of December 31, 2021. Hamilton Lane specializes in building flexible investment programs that provide clients access to the full spectrum of private markets strategies, sectors and geographies. For more information, please visit or follow Hamilton Lane on LinkedIn:   

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