Access to the private credit market, emphasizing current yield with an aim toward downside protection

The direct credit investment strategy is focused on the opportunity set within more senior components of a company’s capital structure, and with characteristics including contractual yield, shorter duration and capital preservation. Our goal is to provide investors with attractive, risk-adjusted returns by employing our differentiated approach to this strategy.

  • Investing alongside experienced, best-in-class general partners operating in their areas of expertise
  • Focusing on transactions with Hamilton Lane information and/or access advantages
  • Prioritizing transaction structures designed to offer enhanced downside protection
  • Emphasizing asset quality by targeting defensible, market-leading assets

Deal Flow Since 2015


Committed Capital Across 195+ Transactions


Years Investing in Direct Credit

*As of 12/31/22

Deal Spotlights

Madison Logic

Who they are

Madison Logic provides digital marketing services to B2B customers through data-driven branded content distribution and targeted advertising.

Why it matters

Madison Logic is one of the largest players in a niche segment of the market with a history of revenue growth via its existing customer base.

The bottom line

The investment is in a conservative structure and is attractively priced for a unitranche security. Madison Logic will continue to see tailwinds from increased digital marketing spend and has downside protection from its ROI revenue-based model. Proprietary data sets allow the company to target actionable business leads for customers, gain market share from competitors, and represent a competitive advantage that secures the company’s position as a top provider.

The HL advantage

Hamilton Lane invested in Madison Logic in previous transactions and has followed the company for more than six years. Given our familiarity to the asset and sponsor relationships, we were able to gain access to the transaction and support the business in its next stage of growth.

Vistage Worldwide, Inc.

Who they are

The world’s largest CEO coaching organization for small and mid-sized businesses, offering a bundled subscription that provides access to peer group advisory meetings, one-on-one coaching, expert speakers/events and a global network of more than 27,000 members.

Why it matters

Vistage has a durable business model, a strong financial profile, and a large total addressable market with significant white space to expand. The company's mission is to help CEOs make better decisions and become more effective leaders.  

The bottom line

Vistage has a 60+ year history and has proved to be extremely durable during challenging market environments, particularly during the GFC and pandemic, as CEOs turned to peer groups to help navigate uncertainty. Vistage’s asset-light and highly variable cost structure has the potential for sustainable, long-term revenue and EBITDA growth across economic cycles.

The HL advantage

Hamilton Lane's relationship with the equity sponsor provided a meaningful information advantage in the due diligence process, as we have invested alongside them in several transactions. Additionally, this deal exemplifies the theme of “lending to names we know,” as we already had a strong familiarity with the asset, previously evaluating the business in 2019.

Travel Nurse Across America (TNAA)

Who they are

A specialized staffing firm that places nurses and health professionals in health facilities across the U.S.

Unique Access

Our strong sourcing advantages allowed us to be well positioned to participate in this hard-to-access transaction in which Hamilton Lane was one of two lender parties. Our relationship with the Equity Sponsor provided a meaningful information advantage in the due diligence process.

Why it matters

We believe TNAA is positioned for growth due to the company’s strong technology infrastructure and diversified business model. We expect industry tailwinds to continue, driven by increased demand for travel nursing and higher bill rates.

The bottom line

As the company has continued to grow, so too has our investment. Thematically, this deal emphasizes our ability to start small and then lean into “names we know,” allowing us to oversee the company for some time before increasing our exposure.

Read our take on the current Direct Credit landscape

The Hamilton Lane credit platform provides our investors with differentiated access to the private credit market opportunity through our broad and well-established network of investment partners. A flexible investment approach targeting more senior portions of the capital structure allows us the opportunity to generate attractive, risk-adjusted returns, but with an aim toward downside protection, shorter duration and current yield.
Drew Schardt

Enhancing Deal Selection and Portfolio Construction with Proprietary Data

Our vast proprietary database comprises over $16.94T in fund assets and 130,000+ portfolio companies over 51 vintage years. Our significant investments in leading private markets technology platforms and our extensive network of relationships with general partners allows us to be highly selective investors. We gain access to unique opportunities in part by leveraging our technology capabilities to make better-informed investment decisions.

*As of 12/31/22

Discover Hamilton Lane Technology

Recent Content


Episode 7 | Nayef Perry and Emily Nomeir - The Golden Age of Credit

Private credit has outperformed public credit for 21 of the last 22 years. Leaders on our Direct Credit team discuss the trends they are seeing, and why they believe this asset class is having it's 'moment.'  

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Hamilton Lane Incorporated Reports Strong Fourth Fiscal Quarter and Fiscal Year 2023 Results, With Management and Advisory Fees Growing By 18% And Assets Under Management Growing By 5% Year-Over-Year

Leading private markets asset management firm Hamilton Lane (NASDAQ: HLNE) reported its results for the fourth fiscal quarter and full fiscal year ended March 31, 2023

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Hamilton Lane has announced the final close of its second Impact Fund, emerging as a leader investing in sustainable and impact strategies.

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