New Year, New Look. Same HL.

January 07, 2024 | 3 Min Read
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Hamilton Lane has a brand new look. After many months of creative transformation (and paying appropriate homage to the visual identity that’s symbolized us up to this point), we’re thrilled to announce the launch of our refreshed corporate logo.

Rebrand Animation

Developing a new logo is a significant undertaking, and not one embarked upon lightly. But the simple truth is that Hamilton Lane is not the company we were when our previous logo came to be, and it was time to do some reimagining. We’re a far cry from the small, upstart consultant that landed on the private equity scene 32 years ago – and yet, we’re proud of our roots and every milestone that has made us the industry-leading organization we are today.

In many ways, HL has grown up in step with the private markets industry itself. The asset class has evolved considerably over the past 30+ years and so have we. Today, we’re one of the largest private markets investment firms worldwide. We’re comprised of nearly 700 people in 23 offices around the globe.* We provide innovative products and creative investment solutions for institutional and private wealth investors alike. We’re a leading investor in the technology and tools that are transforming the way the private markets operate. And we’re just getting started.

With all that in mind, our goal for the new logo was a straightforward, though not uncomplicated, one: Reflect our firm’s present (and future), while honoring our past.


And we believe our new logo does just that. It embodies our confidence, conviction and innovative spirit; it illustrates our organization’s commitment to turning complexity into simplicity (and, ultimately, results) for our clients and partners. Most of all, it captures the spirit and dedication of those who best represent the firm: our people.

To us, it’s more than just a symbol; it's a visual representation of our commitment to embracing and championing change. Change in investment structures that allow greater access to this asset class. Change in the technology we use to invest smarter and with more information than ever before. Change in the ways we partner with our clients to help them realize their unique investment objectives. We may have a new look, but we’re still the same transparent, client-driven firm that our partners and clients have come to know and trust. We’re going to continue to succeed, to embrace our firm’s future with enthusiasm, energy and intellect, and to enrich the lives and safeguard the futures of our clients, employees and communities. We hope to have the opportunity to work with and alongside of you as we continue on this journey – because when you’re investing for the long term, the company you keep matters.

*As of September 30, 2023

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